Julia, Things Have Changed

27 Apr

UPDATE:

Essential Research’s latest polling confirms it.  We used to care.  But things have changed.

Via Crikey’s Poll Bludger

Seventy two per cent of voters believe “will promise to do anything to win votes” applies to Labor, up nine points since March last year, while 66% believe “divided” applies — a massive 30-point increase since last year. “Out of touch” has increased 13 points to 61%, and “moderate” has dropped 12 points to 51%. Even otherwise uncharacteristic descriptions such as “extreme” now garner significant support, up 12 points to 38%. And whereas even last year 52% of voters thought Labor had a good team of leaders, only 34% now feel that way.

For the Liberals, however, it’s all positive: a drop in the number of voters who think they’ll promise to do anything to win votes — down from 72% to 65%; a rise in “moderate” perceptions by five points to 55%; “out of touch” down to 54%, “divided” down from 66% to 49%. There was also a big improvement on “good team of leaders”, but off rather a low base, up nine points to 40%. The Liberals lead Labor on nearly every positive indicator and trail on nearly every negative indicator. Labor still has a one-point lead on “looks after the interests of working people.”

Full report here.

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